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Shop Direct: TVs, Kitchen Appliances and More!

AirconDirect is owned and operated by Buy It Direct Ltd. Other sites in the group all share the same core values of offering focussed product ranges, expert advice, excellent value and great support.


Appliances Direct (formerly Trade Appliances) is one of the largest online retailers of kitchen appliances. With over 7000 appliances on offer at highly discounted prices we have everything including the kitchen sink! Choose for a vast range of freestanding and integrated ovens, fridges, freezers, hobs, dishwashers, washing machines and tumble dryers.


We sell only Tier One brands such as Sony, Fujitsu-Siemens, Acer, Toshiba, Lenovo (formerly IBM), HP-Compaq and Samsung. Our prices are the keenest in the UK. We also sell over £8m per year to the Education sector and have a dedicated education department selling full solutions including wide area wireless solutions, laptop storage, projector installations and Interactive Whiteboards.

Launched in 2006 to celebrate the start of the Fifa World Cup, Direct TVs opened with a hugely popular low priced TV Rental offer, and continues this pricing policy across the wide selection of LCD, Plasma and Projector TVs on the site. At the heart of the site is an ethic to make the purchasing experience and decision making easier for customers by displaying and explaining all the relevant information in a clear and concise way.


Servers Direct make buying a new server simple. We stock a huge range of Rack Servers, tower servers and blade servers all available on next day delivery. To make life even eaiser, we have unbeatable bundle deals that include essential titles like Microsoft Small Business Server & Symantec Anti Virus.

If you're not sure what server is best for your business then simply give us a call, chat with us online or read through our help pages. As part of the UK's fastest growing supplier of IT products and Services, we combine outstanding value to business and education customers through our close relationship with leading manufacturers, backed by dedicated, technical sales and support staff.

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